WhatsApp Calling lets your team have live voice conversations with customers directly inside the same WhatsApp chat thread. This is useful when a customer is stuck, frustrated, or ready to buy and a short call is faster than a long message exchange.

Getting access
WhatsApp Calling is in closed beta. Contact us for access.

What’s included
1) Inbound and outbound calling in WhatsApp
– Make and receive calls from within the WhatsApp conversation view.
– Customers stay in the same chat thread without switching apps or sharing a separate phone number.

2) Call actions for customers
– Callback requests: if a call is missed, customers can request a callback.
– Call permission prompts: automation can request calling permission when the service window is open.
– Template-based permission requests: when the service window is closed, send an approved template to request permission before calling.

3) Availability controls
– Set available hours for when your team can receive calls.
– Set temporary unavailable hours for meetings, training, and breaks.

Industry examples
– Real estate: quickly explain a listing and book a showing.
– Home services: assess urgency, give a rough quote, and dispatch faster.
– Healthcare: handle sensitive questions with clearer communication.
– E-commerce: recover high-intent carts when buyers have questions.
– Education: run consultations and support calls in the same thread.
– Financial services: build trust with voice while keeping the conversation in one place.
– Automotive: move from inquiry to test-drive booking more quickly.

Why this matters for SMBs
WhatsApp Calling combines chat and voice into one channel, one inbox, and one conversation history. This can reduce setup overhead and improve speed-to-resolution for complex questions.

Prerequisites (per sub-account)
1. A phone number in connected state.
2. WABA messaging limit at 2,000 tier or higher.
3. The phone number is not on coexistence.

How to activate, once enabled in your account.
1. Go to Settings > WhatsApp > Calling.
2. Select the phone number you want to enable calling on.
3. Turn on Allow Calls and Callback on Missed Calls.
4. Configure call buttons in the conversation view.
5. Set available hours and temporarily unavailable hours.
6. Save your changes.