You can now manage comments from your social posts directly in the Conversations team inbox. This helps your team reply faster, keep context in one place, and turn social engagement into leads and opportunities.

What’s included

1. Social comments in the team inbox

• View comments inside Conversations with key details like the commenter name/handle, a comment preview, the original post, the platform, and the timestamp.
• Use the Social Comments filter to find and manage comment conversations quickly.

2. Post context in every conversation

• Each comment conversation includes the original post so your team has context before responding.
• See the post caption, the connected social account, the platform, and a link to view the post.

3. Automatic contact creation

• New commenters are automatically created as contacts.
• Repeat commenters are matched to existing contacts to reduce duplicates.

4. Public replies and private DMs

• Reply publicly under the original comment.
• Send a DM to continue the conversation privately in a standard DM thread.

5. Prioritize high-intent comments

• Use buying-intent keywords (for example: “price,” “interested,” “how much”) to focus on comments that are more likely to convert.
• Prioritize comments that contain questions to identify purchase intent faster.

6. Agency and sub-account controls

• Agency admins can control comment sync for eligible sub-accounts under Agency Settings → Social Comments.
• Each sub-account can choose which connected social platforms sync comments under Marketing → Social Planner → Settings → Comments.

Why it matters

• Turns social engagement into leads and opportunities.
• Keeps social conversations alongside SMS, email, and DMs in one inbox.
• Reduces context switching between Social Planner and Conversations.

Supported platforms

Available at launch: Facebook, Instagram, TikTok

Coming soon: LinkedIn, YouTube, Pinterest, Threads, Bluesky, Community

Notes

• Only comments on posts published through Social Planner are synced to Conversations.
• Enabling comment sync automatically creates contacts for new commenters.
• Disabling comment sync stops new comments from syncing but does not delete existing contacts, conversations, or workflows.
• Existing comment workflow triggers continue to work as before.
• Comment management in Social Planner continues to work as usual.
• If a social account connection expires, reconnect it in Social Planner Settings to resume syncing.
• Instagram DM and Instagram interactive messenger workflow actions aren’t supported for Instagram accounts connected through Facebook in Social Planner.
• This update is part of Leadli.