ecommerce stores, new

SEO improvements: automatic alt text for store images and elements

June 1, 2026

This update adds automatic alt text generation for ecommerce images and store elements to improve SEO and accessibility.

Alt text is created from existing information such as product name, collection name, store name, variant name, payment method, and the element context. If needed, translations are used as a fallback.

What is included

  • Product images: main images use the product name; gallery images include the product name and image number; variant images include the product name and variant name; upsell and bundle images use the product name.
  • Collection and branding: collection cover images use the collection name; header logos use the store name when no alt text is provided.
  • Store elements: product cards, featured product, related products, cart item images, and checkout thumbnails use product-based alt text; components inside store elements use the component name when available.

How to use it

No action is required. Alt text is generated automatically for supported ecommerce images and store elements.

Notes

  • There is no new UI or manual alt text input in this version.
  • Alt text is generated from existing store and product information.
  • Storefront design and user workflow remain unchanged.

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