We’ve improved how Prospecting creates and enriches contacts in your CRM.

Prospects are now added as cleaner, more complete CRM contacts that are ready for outreach and automation.

Richer contact details from business websites

Prospecting now goes beyond Google Business Profile data.

When available in sub-account Prospecting, we automatically enrich a prospect by pulling phone numbers and email addresses from the business website. This helps you start with more complete CRM records from day one.

Better CRM contact records

New contacts created by Prospecting now include more useful information automatically, including:

• Contact source = Prospecting Tool
• Prospect tags for workflows and segmentation
• Phone number (and additional phone)
• Email (and additional emails)
• Prospect website URL
• Address and location details (city, state, ZIP code, etc.)
• Business information available during prospect creation

This makes it easier to:

• Build automations
• Trigger workflows
• Filter Prospecting contacts

Control whether business points of contact are created

A contact enrichment setting lets you decide whether Prospecting should look for additional points of contact (POCs), such as owners, managers, or other decision-makers, and create separate contacts for them.

If enabled:

• Prospecting searches for POCs and additional emails and phone numbers from websites and listings
• Each POC found is created as its own CRM contact

If disabled:

• Only the primary business contact is created from Google Business Profile data
• This is useful if you want faster prospect creation or don’t need additional contacts

Fewer duplicate business contacts

We also improved how contacts are created to reduce duplicates.

Previously, businesses could end up with multiple contacts when different emails or phone numbers were found.

Now:

• One primary business contact is created
• Additional phone numbers and email addresses are added to the same contact record
• Individual POCs are still created separately when found

This results in a cleaner CRM with fewer duplicates while keeping valuable contact details.

Why this matters

• Cleaner CRM records
• Better contact enrichment
• More automation-ready data
• Less duplicate cleanup
• Easier outreach to both businesses and decision-makers

Whether you’re creating one prospect or hundreds, Prospecting now produces CRM records that are more useful for sales, marketing, and automation.