Summary

Ad Manager now provides guidance for Meta Special Ad Category campaigns. When you select a Special Ad Category, you will see notices, audience guidelines, and field-level warnings that help you spot targeting values that may not meet Meta’s compliance requirements.

This helps reduce publishing failures caused by Special Ad Category restrictions.

What’s new

• Campaign guidance: An informational notice appears when a Special Ad Category is selected.
• Audience compliance banner: Ad set targeting indicates whether audience values look compliant or need attention.
• Guidelines section: Key Special Ad Category targeting rules are available within Audience controls.
• Field-level warnings: Targeting values that may be non-compliant are highlighted near the relevant field.
• Fix it action: You can apply recommended compliant values with one click.
• Non-blocking flow: You can continue building the campaign, but Ad Manager warns when values may cause publishing to fail.

How to use

1. Create or edit a Meta campaign in Ad Manager.
2. Select a Special Ad Category at the campaign level.
3. Review the notice shown under the category field.
4. Open the ad set Audience controls.
5. Review the compliance banner and guidelines.
6. Use Fix it or update the targeting values manually if warnings appear.
7. Continue to Review and Publish.

Why this feature exists

Meta applies targeting restrictions to campaigns related to housing, employment, credit, financial products, and social issues, elections, or politics. If these requirements are missed, campaigns can fail during publishing.

This update provides clearer guidance while you build the campaign so you can address issues before publishing.

Notes

• This release applies to Meta campaigns in Ad Manager.
• Warnings are advisory and do not block you from proceeding.
• Ad Manager does not automatically change targeting values. You choose whether to apply fixes.