Summary

Google Merchant Center is now available as a Marketplace app. It lets you connect your ecommerce store to Google Merchant Center and sync eligible store products for visibility across Google Shopping and other supported Google surfaces.

What you can do

1. Connect Google Merchant Center
   • Install the app from Marketplace and connect your Google account.
   • Select the Google Merchant Center account and the ecommerce store you want to link.
   • If you do not have a Merchant Center account, follow the in-app documentation to create one and verify your store domain.
2. Automatically sync store products
   • Only eligible products assigned to the connected ecommerce store are synced.
   • One-time payment products and digital products are supported.
   • Updates to product details, pricing, inventory, variants, and product images continue syncing automatically after setup.
3. Use the Merchant Center data source
   • A data source named leadconnector is created using the country and language set for the shipping origin.
   • Deleting this data source removes the synced products. You can create a new one using Force Sync.
4. Review errors and product issues
   • Errors and warnings are shown during and after setup to help resolve issues that could affect approval.
   • Google reviews submitted products and decides approval and eligibility.
5. Connect multiple stores
   • Multiple store-to–Merchant Center mappings are supported.
   • Once a store or Merchant Center account is linked, it cannot be used in another mapping until the existing connection is removed.

How to set it up

1. Open Marketplace and install the Google Merchant Center app.
2. Connect your Google account and select your Merchant Center account.
3. Select the ecommerce store you want to connect.
4. Complete setup to start syncing eligible products assigned to that store.
5. Review sync status, errors, and warnings. Use Force Sync if you need a manual refresh.

Notes

• Only eligible products assigned to the connected ecommerce store are synced.
• One-time payment products and digital products are supported.
• A valid connected store domain is required for synchronization.
• This integration syncs products to Merchant Center. It does not create or manage Google Ads campaigns.