What’s new

• Google Lead Form submissions now record the correct Session Source as Paid Search (previously stored as “Paid Social”).
• Session Source now includes full Campaign, Ad Group, and Ad details.
• A new contact activity, “Google Lead Form Submission”, is now available for this submission type.
• The activity details include Campaign, Ad Group, Ad, and Form name so you can see which ad and form generated the lead.

How it works

1. Run a Google Ads campaign that uses Lead Forms and connect it to Leadli as you do today.
2. When someone submits the Google Lead Form, the contact is created or updated in Leadli automatically.
3. Open the contact and review the Activity panel. Session Source should show Paid Search, and Campaign / Ad Group / Ad should be populated from the originating Google Ads entity.
4. In the contact’s Activity timeline, you’ll see the new “Google Lead Form Submission” entry containing Campaign, Ad Group, Ad, and Form name.

Why it matters

1. More accurate paid-channel reporting: Google Lead Form leads are no longer categorized as Paid Social, so dashboards and source reporting are more reliable.
2. Clear campaign visibility: Marketers can see the exact campaign, ad group, ad, and form behind each lead.
3. Cleaner activity timelines: A dedicated activity type makes it easier to filter, segment, and automate workflows for Google Lead Form leads.
4. Better automation options: Workflows can branch on the new activity type to send more relevant follow-up.

Notes

1. This applies to new submissions going forward. Historical contacts keep their original attribution.
2. No setup changes are required. The corrected attribution and new activity apply automatically.
3. Availability depends on where Google Ads Lead Form integrations are supported.