What’s new

• A dedicated Google Ads section is now available in the Dashboards widget panel. Connect your Google Ads account once at the sub-account level, and all 11 widgets pull data automatically.
• 11 ready-to-use widgets: Total conversions, Conversions over time, Total cost, Cost over time, Total clicks, Clicks over time, Total impressions, Impressions over time, Clicks by campaign, Conversions by campaign, and CPC (cost per click).
• Each widget is configurable. You can filter by Campaign, Campaign type, Zero impressions, Zero conversions, or PPC markup to show the data your clients need.
• Google Ads metrics are now available as dimensions in Custom Metrics, so you can build cross-module KPIs like ROAS or Cost per closed deal using the formula builder.

How it works

1. Connect Google Ads at the sub-account level under Settings → Integrations → Google Ads. All widgets inherit this connection automatically.
2. Open any dashboard and click Edit dashboard.
3. Click + Add widget and scroll to the Google Ads section.
4. Select a widget, confirm your linked ad account in the Integration tab, configure filters and chart type, and click Save changes.

Why it matters

• See Google Ads performance alongside your other reporting widgets, without logging into a separate platform.
• Track spend clearly with Total cost and Cost over time.
• Identify what’s working with Clicks by campaign and Conversions by campaign.
• Connect ad spend to business outcomes by combining Google Ads data with pipeline and revenue data in Custom Metrics.

What’s next

More cross-channel reporting that combines Google Ads with other marketing sources is on the roadmap.

Notes

1. Google Ads must be connected at the sub-account level before widgets will show data (Settings → Integrations → Google Ads).
2. All 11 widgets support filtering by Campaign, Campaign type, Zero impressions, Zero conversions, and PPC markup.
3. Available in Dashboards, Reporting, and Custom Metrics.
4. Available on all plans that include Dashboards and Reporting.