You can now issue badges and use them to trigger follow-up actions in workflows. This makes it easier to automate recognition and what should happen next.

What’s new

• Issue Badge action: Automatically issue a selected badge when your workflow conditions are met.
• Badge Issued trigger: Start a workflow when a badge is issued and automate follow-up actions such as sending a message or email, updating a contact, or starting another automation.

Why it matters

1. Makes badge recognition part of your existing workflows.
2. Automates the next steps after a badge is issued.
3. Helps you build more engaging journeys around achievements and milestones.

More improvements are coming.