Overview

Leadli Events now supports Meta Pixel tracking. This helps you see how people move from finding an event to completing an RSVP or purchasing a ticket.

What’s included

Meta Pixel integration

1. Add a Meta Pixel ID from Events → Settings → Link & tracking.
2. Select which Meta event should fire for each step in the attendee journey.
3. Set up tracking per event.

Tracking for RSVP events

You can track these steps:

1. Event page viewed (when the published event page loads)
2. RSVP started (when someone opens the RSVP form)
3. RSVP completed (when the RSVP is confirmed)

Tracking for ticketed events

You can track the ticket purchase flow:

1. Event page viewed
2. Checkout started
3. Ticket selection completed
4. Registration form submitted
5. Payment details submitted
6. Ticket order completed

Ticket orders are tracked even when the total is $0, so you get a consistent conversion signal for both free and paid tickets.

Richer purchase data

Completed ticket orders can also send commerce details to Meta, including order value, currency, ticket quantities, and ticket identifiers. This gives you better data for measuring and improving campaigns that drive ticket sales.

Smarter conversion deduplication

Leadli uses session-based deduplication to reduce duplicate event reporting for actions caused by things like back navigation, refreshes, payment redirects, or repeated completion checks.

Why this matters

This update makes it easier to measure what happens after someone lands on your event page. You can track the full path from page visit to RSVP or ticket purchase and use those conversion signals to measure performance and improve targeting.

Availability

Available now for Events Beta users under: Events → Settings → Link & tracking → Meta Pixel