Release summary

We added Opportunity Score for Meta campaigns in Leadli Ad Manager.

Opportunity Score helps you check how ready a campaign is before you publish. It reviews your setup, highlights areas that may need improvement, and points you to the exact section to update. This can reduce missed setup items during review.

What’s new

1. Pre-publish Opportunity Score for Meta campaigns – You can now see an Opportunity Score on the campaign Review screen before publishing a Meta ad campaign.

• Shows a campaign readiness score before launch.
• Displays a percentage score with a status such as Low, Medium, or High.
• Helps you quickly identify whether the setup needs attention before publishing.

1. Detailed improvement suggestions – The Opportunity Score panel provides recommendations across key setup areas.

• Audience: Checks whether the audience may be too narrow, too broad, or missing important details.
• Budget: Helps identify whether the budget may limit delivery or learning.
• Creative: Reviews ad content, media, CTA, destination links, and other creative inputs.
• Tracking: Checks whether conversion tracking and related setup are configured where applicable.

1. Click-to-fix navigation – Each suggestion links you directly to the relevant section of the campaign builder.

• Click recommendations such as improving creative, refining audience, or reviewing budget.
• Jump to the area that needs attention.
• Make updates without searching through the campaign setup.

1. Prioritized guidance before publishing – The panel highlights what to address first before launching.

• Surfaces the most important improvement areas.
• Helps you focus on higher-impact fixes first.
• Supports a clearer review and publish process.

How to use

1. Create or edit a Meta campaign in Ad Manager.
2. Complete the campaign setup.
3. Open the Review screen before publishing.
4. Check the Opportunity Score.
5. Open the score panel to review suggested improvements.
6. Select a recommendation to navigate to the relevant setup area.
7. Make updates as needed and continue publishing.

Why this feature

Before publishing a campaign, it may not be clear whether the setup is complete or optimized enough to launch. Opportunity Score helps by:

• Making campaign readiness easier to understand.
• Highlighting missing or weak setup areas.
• Guiding you to the right place to make improvements.
• Reducing guesswork during the campaign review process.

What’s next

Planned improvements include:

• Updates to Opportunity Score accuracy and recommendation quality.
• Polish around score refresh behavior and loading states.
• Better handling of edge cases across multiple ad sets and ads.
• Future support for post-publish Opportunity Score using Meta-sourced recommendations.
• Potential expansion to other platforms such as Google and LinkedIn with separate scoring models.

Notes

1. Opportunity Score is currently available for Meta campaigns only.
2. The score is shown before publishing on the Review screen.
3. Opportunity Score is a guidance tool and does not guarantee campaign performance.
4. Recommendations do not make automatic changes. You choose which updates to apply.