Add e-commerce actions to website buttons

August 11, 2026

Summary

You can now connect website buttons to e-commerce actions, so visitors can add items to their cart, buy immediately, or browse a collection from any page.

New button link options

  • Add to Cart
    • Choose a product and a price option.
    • All Prices opens a product-style modal so the visitor can pick a variant.
    • Single Price adds the item to the cart with quantity 1.
  • Buy Now
    • All Prices opens the product-style modal with Buy Now support.
    • Single Price sends the visitor straight to checkout with the product already added.
  • Collection
    • Link the button to a selected collection’s filtered product list page.

How to use it

  1. Open the Website Builder and select a Button element.
  2. In Link To, choose Add to Cart, Buy Now, or Collection.
  3. Select the product, price option, or collection you want to use.
  4. Save and publish.

Notes

  • This is available for Websites (not Funnels).
  • If no store exists yet, you will be prompted to create one.
  • If the linked product or price is deleted, the button will be disabled.
  • If the linked collection is deleted, visitors will see a 404 page.

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