You can now use Spintax in Leadli to create multiple variations of words, phrases, or full sentences in a single email template. When an email is sent, one variation is selected automatically.

What’s new

Add variations inside curly braces after SPIN, and separate each option with a pipe |.

Example:

{SPIN|Hey|Hello|Hi} there!

A recipient will see one of the options (for example, “Hey there!” or “Hello there!” or “Hi there!”).

Spintax can also be used in subject lines, preview text, and the email body. It supports nested Custom Values within variations.

Impact

1. Helps reduce repeated content in cold email campaigns and supports deliverability best practices.
2. Reduces repetitive content across large outreach sequences.
3. Lets you test different messaging approaches without maintaining multiple A/B versions.
4. Brings this capability in line with common cold outreach tools.

How to use

1. Open the email builder.
2. Add your variations using the {SPIN|...} format.
3. Save your message or template.
4. When the message is sent, one option is chosen at random.

Example with a contact field:

{SPIN|Hey|Hello|Hi}

Help article: https://help.leadli.com/a/solutions/articles/155000008067?portalId=48000045315