email builder, new, improved

Conditional visibility improvements

May 22, 2026

Conditional visibility is now more flexible and easier to manage, with support for layouts and value-based conditions.

What’s changed

  • Visibility rules for layouts: You can apply conditional visibility to an entire layout instead of setting rules on each element. Layouts now include a dedicated Visibility tab next to Edit. This is also available in HighRise.
  • New value-based operators: You can now use IS EMPTY and IS PRESENT for more dynamic conditions. All custom fields, including attachment fields, are supported in the conditional visibility field selector.

Example use cases

  • Show a “Download Invoice” button only when an attachment field IS PRESENT.
  • Hide a personalized greeting when first_name is EMPTY.

Impact

  • Reduces repetitive rule setup across multiple elements.
  • Helps handle empty or missing field values more cleanly.
  • Allows entire sections to hide gracefully.
  • Makes conditional visibility more powerful while preserving existing behavior.

How to use it

  1. Select a layout or element in the email builder.
  2. Open the Visibility tab.
  3. Choose the field you want to evaluate.
  4. Select a condition (IS, IS NOT, IS EMPTY, or IS PRESENT).
  5. If needed, set the required value and save.

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