We released new customization options for Marketing Audit Report website widgets. These updates give you more control over how your lead capture form appears to visitors.

What’s new

You can now customize:

• Input field labels
• Placeholder text

Supported fields include:

1. First name
2. Last name
3. Phone number
4. Email
5. Business
6. Website

Why it matters

Marketing audit widgets are often used as lead magnets on websites, landing pages, ads, and outbound campaigns. Previously, the field wording was fixed and could not be adjusted for different audiences.

With this update, you can:

• Match the widget text to your brand voice
• Use more conversion-focused wording
• Adapt labels for different industries or use cases
• Create a more personalized lead capture experience

Examples:

• “Business name” → “Company name”
• “Website” → “Enter your website URL”
• “Phone number” → “Best number to reach you”

Expected impact

1. Better alignment with landing page messaging
2. Improved flexibility for agencies managing multiple campaigns
3. A more personalized and conversion-friendly lead capture form

What’s next

Upcoming improvements are planned for:

1. Support for custom fields
2. Field-level visibility and functionality controls
3. More advanced layout and customization options

These changes make Marketing Audit widgets more flexible and easier to tailor to different business needs.

Note: Marketing Audit reports are primarily for lead generation for marketing agencies. If this is you, reach out to our support team to enable this in your account.